Are your prospective customers directly comparing you with a competitor? One of our favorite lead generators for clients in your shoes is an interview checklist.

We had the pleasure of supporting Bike Mart with media relations planning and pitching earlier this year. One of the results of our efforts was this great segment on Good Morning Texas about bike safety for children. Lots of great advice! Thanks, Hannah from GMT and the Bike Mart team!

Check out this new brand video for EO Fort Worth! This was a collaboration between BBN Agency, Kwedar PR, and EC Films.

The holiday season is upon us, and we thought a gift guide might be helpful if you or someone in your life is an entrepreneur. Our brains feel particularly overwhelmed this year, and we always love to review gift guides as inspiration. Our roundup includes some fun tech gifts, drinkware, personalized gifts, as well as a few fantastic books and education options, and more (you can see more over on our Favorites page).

Lauren was invited to join Aleya Harris - our client (and we’re hers, too!), fellow StoryBrand Guide, and host of the new podcast The Flourishing Entrepreneur - for a conversation about burnout. As an entrepreneur yourself, Lauren’s situation might sound similar to what you’ve experienced over the years. The burnout fighting techniques we work through will allow you to take a step back and give your own internal landscape the love and attention it needs.

Tune in to episode 58 of the ProGrowth podcast to hear Lauren share her journey to PR, how she helped clients thrive during COVID, and how she keeps her core value of fun a part of her daily life - even when times are hard.

Check out this great example of a local client news segment, which features fantastic b-roll, and a media-trained subject matter expert.

Media relations can be a hard subject to tackle on your own, so here I’ve outlined a few tips to help get you started.

When sending out a news release, pitch, or press packet, there are three distribution routes you can take.

We have a new podcast to add to your queue! Check out “The Creative Suite” - a podcast about leveling up and figuring it all out, co-hosted by Nicole Ellis (BBN Agency) and Lauren Kwedar Cockerell (Kwedar PR): two creative leaders who are passionate about delivering excellence to clients while balancing family, community, friendship, and more.

Would you like my secret for managing project overwhelm?

As with many secrets in life, it’s pretty obvious, but we all need obvious reminders from time to time. This trick stems from my days as a high school and collegiate competitive golfer.