News

Our newsroom contains great advice and news stories from our Fort Worth PR firm.

Lauren Cockerell Lauren Cockerell

Working ON your Business - A Delicate Balance

When it comes to working ON your business, there are generally two unhealthy states: tending too much to customers/clients to the detriment of your own organization, OR spending too much playing marketing director when you should be focused on the tasks only you can do. Do you fall into one of these camps? Check out our advice.

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Lauren Cockerell Lauren Cockerell

A New Look for Kwedar PR

When is the right time to invest in your corporate brand? And how do you know when it’s time for a change? Kwedar PR undergoes a rebrand and shares the experience.

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Lauren Cockerell Lauren Cockerell

Open for Business? You Need a Website

If you are actively taking money for products or services, you must have a website.

In the past week or so, I’ve run across about 5 (established!) businesses that either had no web presence at all, or that relied on Facebook for all their website needs. This is problematic for a few reasons, and with today’s technology advances, there’s really no good excuse not to have any form of a website. Here’s why.

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Lauren Cockerell Lauren Cockerell

Starting Your Sales Funnel - The Three Elements

The most successful way to grow an email list is to give someone something of high value in exchange for their email address. That means you’ve got to have what we marketers call a "sales funnel". A sales funnel consists of 3 elements: a sales page, a pdf with some high value information for your audience, and 5 sales emails to ask them to buy from you. Want to grow your email list? Start there.

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Lauren Cockerell Lauren Cockerell

Website Transformation - Aviation Personnel!

It was an honor to work with Aviation Personnel to help clarify their message and create an easy, inviting user experience for their contractors and employees. They're a great, local business doing wonderful work, and we can't wait to see where they go from here. Sky's the limit!

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Lauren Cockerell Lauren Cockerell

Community Spotlight: HOPE Farm's Slone Vocational Center

Fort Worth’s HOPE Farm is developing a vocational center and launching a program to bring economic and career opportunities to fatherless boys and their families in our community.

If you’re reading this, you likely know what a difference a meaningful career can make. The Slone Vocational Center will bring together private partners and professional volunteers to provide hands-on certificate training and internship opportunities to HOPE Farm’s student participants.

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Lauren Cockerell Lauren Cockerell

A Different Way to Think About Customer Gifts

As the holidays continue their unstoppable march toward us, you might be thinking about corporate gifts. (Even if you’ve already placed your order, bookmark this to consider for another time; in fact, go ahead and schedule a time right now to surprise and delight your clients with an unexpected gift.) Pause and think about what your customer would like…

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