Discover why B2B PR is all about human-to-human connection. Learn how we craft compelling narratives, create impactful content, and build lasting media relationships to help businesses grow.

Curious about the difference between PR and marketing? Learn how these distinct strategies work together to drive business growth, build credibility, and amplify your brand's success.

Maintaining strong relationships with your customers requires trust, effort, and genuine care. In 2025, nurturing loyalty means being intentional with your actions while also being strategic with your time. It’s a fine balance, but an essential aspect of business that will pay off in the long run, especially when it means continuing to work with valued clients. Here are some simple ways to strengthen customer relationships and ensure they know how important they are to you!

Is your business hitting a plateau? One of our clients came to us facing just that—great business but struggling to connect with the right audience. With stagnant website traffic and PR efforts falling flat, they knew they needed a strategy but weren’t sure where to start. Find out how our marketing diagnostic helped them break through the barrier!

Marketing and PR are all about staying ahead of the game by strategically positioning yourself in front of the right people. But how do you know if your strategy is actually working? Are you reaching the right people and standing out in the crowd? That’s where our marketing diagnostic service comes in. Think of it as your brand’s personal GPS to success; I’ll guide you through the process and show you how we’ve helped other businesses get on the right track.

Public relations (PR) isn’t just about promoting a company—it’s also a powerful tool for positioning leaders as industry authorities. When used effectively, PR can help executives build credibility, increase visibility, and establish trust with key stakeholders.

Here’s how executives can leverage PR to position themselves as industry leaders.

The Best Time to Build Your Reputation Was Yesterday—The Next Best Time Is Today

PR isn’t just about media hits—it’s about shaping your brand’s legacy. It ensures that when people search for your company, they find credibility, consistency, and trust. And when challenges arise, it provides the foundation you need to weather them with resilience.

The question isn’t whether your company has a reputation—it’s who is shaping it. Let’s make sure it’s you.

When organizations invest in public relations (PR), one of the first questions we occasionally hear is: What type of return on investment (ROI) should I expect? The key to understanding PR’s ROI is shifting the focus from instant metrics to long-term value—and anchoring success to what truly matters to your business.

One of the most powerful ways to enhance corporate communication is by integrating public relations (PR) into the overall strategy.

When PR works in tandem with corporate communications, businesses can create a unified, compelling narrative that reaches key stakeholders, including customers, investors, employees, and the media. 

Here’s how to make PR an integral part of your corporate communication plan.

A new year is the perfect time to reflect on the past and set fresh goals for your business. At Kwedar & Co., we love kicking off the year with intention, gearing up for new challenges, and finding ways to grow. Here are some of our favorite ways to get the team ready to take on the year ahead!