Can you hear that? The subtle (and even not-so-subtle) sounds of jingle bells off in the distance, reminding us that the holidays are just around the corner here? Or maybe that is just the sound of the premature holiday commercials playing on TV while I am still trying to enjoy my pumpkin spice everything and Halloween decor. 

It might seem a bit early to start thinking about your holiday marketing, but trust me, it’s closer than you think! Planning now can save you a lot of headaches later. While the holidays are the most wonderful time of the year for many, they can also be incredibly stressful, and that stress often comes from a lack of preparation..

Picture yourself relaxing with a cozy cup of hot cocoa and enjoying Hallmark movies—let that vision inspire you to put in the effort now so you can savor the rewards later!

Now that you have that picture painted in your head, here are my tips for how to get ahead on your holiday marketing.

The Residences at Rough Creek Lodge & Resort - already celebrated for their stunning location and blend of rustic charm and luxury - faced this exact desire when we first connected. They needed a way to translate their unique story into captivating messaging that would attract top-tier publications and resonate with a broader audience. Here’s how we helped them turn their vision into a reality.

Recently, we had the pleasure of doing a podcast crossover with the incredible Rebekah Scott, owner and designer behind Rebekah Scott Designs, 1948 Leather, and The Encourager Podcast. It was a great experience to be able to connect with such a talented business owner, but it also provided us with a unique opportunity to chat about our shared entrepreneurial journeys.

It’s completely normal to feel those pre-launch jitters, especially when you're passionate about your work. But here’s the thing: even the most amazing products can fall flat if no one’s paying attention. That’s why having a strong launch strategy is crucial, and leveraging PR can make all the difference in getting the right eyes on what you’ve created. Want your next launch to be a hit? This 4-step checklist will get you where you need to be.

As the leaves start to turn and pumpkin spice lattes make their grand return, it's the perfect time to cozy up with a good business book. Fall is all about change and new beginnings, so why not use this season to swap out old habits for new habits and expand your knowledge? Our Fall Business Book Guide is brimming with reads that will give your business the boost it needs to power through fall and tackle the busy holiday season! Let’s jump right in. 

We’re excited to introduce the newest member of the Kwedar & Co. team – Tatiana Ferraez.

Kwedar & Co., a leading public relations and marketing agency based in Fort Worth, has announced the appointment of D’Arla Tyler as Director of Public Relations & Client Services. Tyler’s position is a new one for the agency, which provides one-stop-shop strategic communications, public relations, and marketing services to a wide range of clients throughout the business and non-profit sectors. Her appointment marks a significant step forward as the company scales operations to meet the growing needs of clients in the burgeoning North Texas area and beyond.

Building a meaningful company culture takes time, diligence, and listening. But, the rewards and payoff are immense. Don’t assume what your team wants; ask them.

As you consider your communications strategies, it’s important to understand how PR and marketing are distinct as well as intertwined. This article is just the tip of the iceberg, but we hope it helps to begin to demystify these disciplines, offering a clear guide through their unique roles.

The landscape of PR and marketing is both vast and complex, encompassing everything from brand strategy and content creation to digital marketing and media relations. In such a dynamic field, the debate between hiring a specialist or a generalist is more relevant than ever. But how do you decide which path is right for your business?