Silence can cost leaders control of their story. Learn how proactive communication builds trust, credibility, and clarity in uncertain times.

Bad news doesn’t get better with age—it curdles. At Kwedar & Co., we’ve seen how delaying tough conversations turns tension into crisis. Here’s our framework for handling sticky communications with clarity, consistency, and integrity.

A press release isn’t a one-and-done announcement. With the right strategy, it can fuel long-term credibility, visibility, and business growth.

Professional doesn’t have to mean bland. Clear, empathetic communication builds trust and credibility — without putting your audience to sleep.

Discover how Kwedar & Co. helped a luxury real estate developer transform stale marketing into a lifestyle-driven strategy that boosted social reach, built buyer trust, and converted leads—including a $1M home sale.

Kwedar & Co. has promoted Elizabeth Menes to Director of Story. With experience spanning New York, Los Angeles, and North Texas, she brings editorial depth and narrative clarity to help clients communicate with purpose.

Reporters don’t have time for long, hype-filled emails. Learn what makes a PR pitch stand out — and what sends it straight to delete.

DIY marketing can save time and money at first — but over time, it can cost you visibility, opportunities, and impact. Here’s when to hire a PR and marketing agency instead.

Referrals aren’t luck — they’re the product of clarity, consistency, and care. Here’s how to turn clients, team members, and even the media into confident advocates for your business.

Discover how a well-executed PR campaign transformed a legacy furniture brand’s showroom launch into the nation’s top-performing store, even in a competitive and uncertain market.