There’s something we do for our clients that doesn’t show up in a report—but it might be the most valuable part of our work. Here’s what it’s really like to work with Kwedar & Co.

Kwedar & Co. founder and president Lauren Kwedar Cockerell has been named a 2024 Woman of Influence by The Business Press—a meaningful honor recognizing her leadership and impact in the Fort Worth business community.

The short answer is, well, quite a bit.

The more detailed answer? Let’s take it from the top — a five 👏 six 👏 seven 👏 eight 👏💃

For starters, this isn’t your mother’s media landscape. People consume content differently than they did even just a couple decades ago

It’s Women’s History Month, and I’ve been thinking a lot about what it means to be a young woman entering the workforce. I graduate in just a few weeks with a degree in Communication Studies, and like a lot of soon-to-be grads, I’m both excited and a little overwhelmed. But working at an all-women PR and digital marketing agency—where leadership is female—has shaped how I see my future.

Discover why B2B PR is all about human-to-human connection. Learn how we craft compelling narratives, create impactful content, and build lasting media relationships to help businesses grow.

Curious about the difference between PR and marketing? Learn how these distinct strategies work together to drive business growth, build credibility, and amplify your brand's success.

Maintaining strong relationships with your customers requires trust, effort, and genuine care. In 2025, nurturing loyalty means being intentional with your actions while also being strategic with your time. It’s a fine balance, but an essential aspect of business that will pay off in the long run, especially when it means continuing to work with valued clients. Here are some simple ways to strengthen customer relationships and ensure they know how important they are to you!

Is your business hitting a plateau? One of our clients came to us facing just that—great business but struggling to connect with the right audience. With stagnant website traffic and PR efforts falling flat, they knew they needed a strategy but weren’t sure where to start. Find out how our marketing diagnostic helped them break through the barrier!

Marketing and PR are all about staying ahead of the game by strategically positioning yourself in front of the right people. But how do you know if your strategy is actually working? Are you reaching the right people and standing out in the crowd? That’s where our marketing diagnostic service comes in. Think of it as your brand’s personal GPS to success; I’ll guide you through the process and show you how we’ve helped other businesses get on the right track.

Public relations (PR) isn’t just about promoting a company—it’s also a powerful tool for positioning leaders as industry authorities. When used effectively, PR can help executives build credibility, increase visibility, and establish trust with key stakeholders.

Here’s how executives can leverage PR to position themselves as industry leaders.