Case Study: How Our Marketing Diagnostic Transformed a Client’s Online Presence

Written By Callie Pierce
 
 

Curious to learn more about what all goes into our marketing diagnostic service? Click here to learn more.

The Challenge

When our client came to us for a marketing diagnostic, they were doing great business but experiencing a plateau, struggling to connect with the right audience. Their website traffic was stuck at 500 visitors per month, and their PR efforts weren’t gaining any traction. They knew they needed a solid strategy but weren’t sure where to start.

Our Approach

We meticulously combed through their marketing and PR efforts, looking at everything from their website’s performance and content strategy to their social media presence and brand messaging. We also checked out their competition to see how they were stacking up.

Then, we created a custom roadmap, packed with actionable recommendations, including:

  • Brand refinements and expansion to elevate the overall look while providing flexibility for marketing

  • Compelling brand message creation for use in all marketing and content

  • Website optimizations to boost search visibility

  • Content strategy tweaks to engage their ideal audience

  • A PR plan to position them as industry leaders

  • A lead generation and email drip campaign that nurtured prospects for the client

  • Social media and email marketing enhancements to boost engagement

The Results

After putting our strategies to work, the client saw incredible results:

  • Website traffic soared from 500 monthly visitors to 4,400+.

  • They landed features in several statewide and national publications.

  • Their brand recognition skyrocketed, bringing in more customer inquiries.

  • The email sales drip campaign kept the prospective buyers engaged, resulting in helping close a $5,000,000 sale.

Key Takeaway

A well-executed marketing and PR strategy can truly transform your business. With the right roadmap in place, our client went from struggling to get noticed to stepping into the spotlight as an industry leader.

Ready to see what’s possible for your business? Let’s chat about how our marketing diagnostic can help you grow.

 
Callie Ward, digital marketing manager for Kwedar & Co.


About The Author

Callie Ward is the Digital Marketing Manager for Kwedar & Co. After graduating from Tarleton State University with a degree in Communications and a minor in Technical Writing in 2019, she has dedicated her career to marketing, focusing on digital media and creative design. She has worked with clients across various industries, including retail, real estate, and service providers, gaining a wealth of experience. Callie excels at designing marketing strategies that help business owners and leaders stand out in a crowded marketplace.

To connect with Callie, please send her an email, or book a consultation.

Callie Pierce
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