The Best Time to Build Your Reputation Was Yesterday—The Next Best Time Is Today

PR isn’t just about media hits—it’s about shaping your brand’s legacy. It ensures that when people search for your company, they find credibility, consistency, and trust. And when challenges arise, it provides the foundation you need to weather them with resilience.

The question isn’t whether your company has a reputation—it’s who is shaping it. Let’s make sure it’s you.

When organizations invest in public relations (PR), one of the first questions we occasionally hear is: What type of return on investment (ROI) should I expect? The key to understanding PR’s ROI is shifting the focus from instant metrics to long-term value—and anchoring success to what truly matters to your business.

One of the most powerful ways to enhance corporate communication is by integrating public relations (PR) into the overall strategy.

When PR works in tandem with corporate communications, businesses can create a unified, compelling narrative that reaches key stakeholders, including customers, investors, employees, and the media. 

Here’s how to make PR an integral part of your corporate communication plan.

A new year is the perfect time to reflect on the past and set fresh goals for your business. At Kwedar & Co., we love kicking off the year with intention, gearing up for new challenges, and finding ways to grow. Here are some of our favorite ways to get the team ready to take on the year ahead!

Public relations (PR) isn’t just about securing media coverage or issuing press releases; it’s about building relationships, shaping your narrative, and positioning your business for long-term success. 

You’re in business to grow, right? PR can help, but it’s not a set-it-and-forget-it system.

As your business scales and evolves, your PR strategy needs to evolve as well to reflect new goals, audiences, and opportunities. Here’s how to create a scalable PR strategy that grows with your business.

Meet Peyton, our new Digital Marketing and Public Relations Intern!

We’re ecstatic to introduce the newest addition to the Kwedar & Co. team—Christina Berger, our Senior Copywriter! 

Marketing trends can be a lot like fashion trends. One minute, hashtags are the skinny jeans of the digital world, and the next, they’re... well, let’s just say they’re “out” — though I’m still hanging on to my skinnies for dear life. As we step into 2025, let’s take a closer look at what’s in, what’s out, and what you need to keep an eye on to stay on top of the ever-changing world of digital marketing.

The holiday season is officially upon us, and with it comes the chance to sprinkle a little holiday magic into your marketing. Think about the charm of It’s a Wonderful Life or the mischief in Home Alone—those beloved films teach us how to create stories that stand the test of time. Your favorite holiday classics are likely filled with lessons you can weave into your own messaging to make a lasting impact. So, grab your cocoa, stroll down memory lane with us, and uncover the timeless life lessons hidden in the holiday movies that have warmed our hearts year after year.

The holiday season has arrived, and so has the age-old dilemma: what do you get the people who make your business thrive? Everyone deserves a gift that says, "You're appreciated"—but figuring out where to start? That’s the real challenge.

Lately, we’ve been putting a lot of thought into the gifts we’re giving to our clients, business partners, and team members. For us, it’s not about gifting just to gift—it’s about showing people how much they truly matter. We want every gift to feel personal, intentional, and like it was picked just for them. That’s why we’re sharing some of our favorite ideas—to take the guesswork out of gifting this holiday season!