Public relations (PR) isn’t just about securing media coverage or issuing press releases; it’s about building relationships, shaping your narrative, and positioning your business for long-term success. 

You’re in business to grow, right? PR can help, but it’s not a set-it-and-forget-it system.

As your business scales and evolves, your PR strategy needs to evolve as well to reflect new goals, audiences, and opportunities. Here’s how to create a scalable PR strategy that grows with your business.

Meet Peyton, our new Digital Marketing and Public Relations Intern!

We’re ecstatic to introduce the newest addition to the Kwedar & Co. team—Christina Berger, our Senior Copywriter! 

Marketing trends can be a lot like fashion trends. One minute, hashtags are the skinny jeans of the digital world, and the next, they’re... well, let’s just say they’re “out” — though I’m still hanging on to my skinnies for dear life. As we step into 2025, let’s take a closer look at what’s in, what’s out, and what you need to keep an eye on to stay on top of the ever-changing world of digital marketing.

The holiday season is officially upon us, and with it comes the chance to sprinkle a little holiday magic into your marketing. Think about the charm of It’s a Wonderful Life or the mischief in Home Alone—those beloved films teach us how to create stories that stand the test of time. Your favorite holiday classics are likely filled with lessons you can weave into your own messaging to make a lasting impact. So, grab your cocoa, stroll down memory lane with us, and uncover the timeless life lessons hidden in the holiday movies that have warmed our hearts year after year.

The holiday season has arrived, and so has the age-old dilemma: what do you get the people who make your business thrive? Everyone deserves a gift that says, "You're appreciated"—but figuring out where to start? That’s the real challenge.

Lately, we’ve been putting a lot of thought into the gifts we’re giving to our clients, business partners, and team members. For us, it’s not about gifting just to gift—it’s about showing people how much they truly matter. We want every gift to feel personal, intentional, and like it was picked just for them. That’s why we’re sharing some of our favorite ideas—to take the guesswork out of gifting this holiday season!

We’ve just wrapped up our annual retreat, and wow – it was absolutely amazing. Not to brag (okay, maybe just a little), but this team is seriously the best. We had team members join us from all over – Kentucky, Mexico, and of course, right here in Texas – for a few days filled with strategy, bonding, and, yes, a whole lot of laughter. (I’m talking so much laughter that our stomachs and heads actually hurt!)

We kicked things off by diving straight into strategy (of course!) – discussing our collective and individual goals for next year and talking about where we want to grow in our own roles. A lot of hard work went into planning, but we also made sure to carve out time for some fun. Whether it was filming some behind-the-scenes content (stay tuned on our socials – trust me, you’ll want to see this), or just enjoying each other’s company, we made sure to balance work and play.

Lately, I’ve been exploring ways to gently set those plates down so I can channel my energy into the areas that truly need my attention. That’s when I started experimenting with AI, particularly ChatGPT, to see how I could use it strategically to tackle some of the low-hanging fruit in my marketing tasks - basically, like an assistant. This is where AI becomes a game-changer, especially in my professional  world. As our expectations continue to rise, we must discover new ways to keep up, and with only so much time in the day, finding ways to save both time and mental energy is essential for maintaining your sanity in today’s digital world!

Can you hear that? The subtle (and even not-so-subtle) sounds of jingle bells off in the distance, reminding us that the holidays are just around the corner here? Or maybe that is just the sound of the premature holiday commercials playing on TV while I am still trying to enjoy my pumpkin spice everything and Halloween decor. 

It might seem a bit early to start thinking about your holiday marketing, but trust me, it’s closer than you think! Planning now can save you a lot of headaches later. While the holidays are the most wonderful time of the year for many, they can also be incredibly stressful, and that stress often comes from a lack of preparation..

Picture yourself relaxing with a cozy cup of hot cocoa and enjoying Hallmark movies—let that vision inspire you to put in the effort now so you can savor the rewards later!

Now that you have that picture painted in your head, here are my tips for how to get ahead on your holiday marketing.

The Residences at Rough Creek Lodge & Resort - already celebrated for their stunning location and blend of rustic charm and luxury - faced this exact desire when we first connected. They needed a way to translate their unique story into captivating messaging that would attract top-tier publications and resonate with a broader audience. Here’s how we helped them turn their vision into a reality.