Case Study: The Residences at Rough Creek Lodge Public Relations Campaign
Do you believe your business has an amazing story to tell but struggle with how to craft compelling messaging and connect with the media to earn the recognition it deserves? You’re not alone. Many businesses have incredible narratives but find it challenging to translate that into a PR strategy. That’s where we come in!
The Residences at Rough Creek Lodge & Resort - already celebrated for their stunning location and blend of rustic charm and luxury - faced this exact desire when we first connected. They needed a way to translate their unique story into captivating messaging that would attract top-tier publications and resonate with a broader audience. Here’s how we helped them turn their vision into a reality.
Our Approach
To amplify the existing reputation of The Residences at Rough Creek, we took the following steps to create a PR strategy to help extend their reach:
We worked closely with the Rough Creek team to create a cohesive narrative that highlighted what made the community truly special. This story centered on the luxurious yet grounded lifestyle, the connection to nature, and the high-quality experience that Rough Creek offers its residents.
With a powerful story in hand, we got to pitching! We began by targeted media outlets that aligned with Rough Creek’s brand and audience. Our goal was to secure coverage in publications that would enhance the community’s visibility and appeal to potential buyers.
The Results
Our efforts led to The Residences at Rough Creek being featured in various publications including Southern Living, Texas Lifestyle Magazine, D CEO, 360West Magazine, and Porch+Prairie Magazine.
Whether your business is already well-established or just starting out, a strategic PR campaign can help you connect with the right people, build credibility, and grow your business.
If you’re looking to amplify your brand’s story like we did for The Residences at Rough Creek, we’re here to help. Let’s chat about how we can create a tailored PR strategy that showcases the story your business is here to tell. Get started by booking a free consultation.
About The Author
Lauren Kwedar Cockerell is founder and president of Kwedar & Co. She is also the firm’s lead PR and marketing strategist, host of our podcast The Impatient Entrepreneur, as well as a frequent podcast guest.
Over the past 20+ years, she has worked with 100s of leaders and organizations to create PR and marketing strategies and tactics that support visions and reach goals.
To connect with Lauren, please send an email above, or book a consultation.