How to Prep Your Business for Holiday Marketing: Stress Less, Celebrate More!
Can you hear that? The subtle (and even not-so-subtle) sounds of jingle bells off in the distance, reminding us that the holidays are just around the corner here? Or maybe that is just the sound of the premature holiday commercials playing on TV while I am still trying to enjoy my pumpkin spice everything and Halloween decor.
It might seem a bit early to start thinking about your holiday marketing, but trust me, it’s closer than you think! Planning now can save you a lot of headaches later. While the holidays are the most wonderful time of the year for many, they can also be incredibly stressful, and that stress often comes from a lack of preparation..
Picture yourself relaxing with a cozy cup of hot cocoa and enjoying Hallmark movies—let that vision inspire you to put in the effort now so you can savor the rewards later!
Now that you have that picture painted in your head, here are my tips for how to get ahead on your holiday marketing.
1. Plan Ahead: Decide on Your Promotions
Start by mapping out what promotions or campaigns you want to run. Whether it’s Black Friday deals, holiday sales, or exclusive limited-time offers, having a clear plan will save you from scrambling to throw something together last-minute. Think about what products or services you want to highlight and how they fit into your holiday messaging. Once you’ve nailed down your strategy, you’ll have a solid foundation to build the rest of your content on.
2. Do Your Research on Trends
Holiday trends can change every year, and staying ahead of them is important for staying relevant. Research what's trending in your industry, whether it's popular holiday themes, hashtags, or gift ideas. Incorporating these trends into your campaigns will help you capture your audience’s attention when they’re most engaged.
3. Prep Content in Advance
One of the most effective ways to ease holiday stress is by preparing your content in advance. This means crafting your email campaigns, scheduling social media posts, and setting up any digital ads ahead of time. Tools like Loomly and Meta Business Suite can be your scheduling best friends, allowing you to plan social out early. For emails, we love Flodesk!
By preparing now, you’ll free up time during the busiest weeks to focus on engaging with your audience instead of scrambling to create all your content on the fly.
4. Outsource for Help
Let’s face it—the holiday season can be overwhelming, and trying to do everything by yourself might leave you feeling burned out and a bit bah-humbug-ish. If you’re juggling too much, it might be time to outsource some of your marketing tasks. Whether it’s bringing in extra hands for content creation, social media management, or strategy, having help can allow you to focus on high-level decision-making while making sure every detail is covered.
Need an Extra Hand?
The holiday season is hectic enough without the extra pressure of last-minute marketing. If you’re looking for assistance with strategy, content creation, or campaign management, we’ve got your back! Schedule a consultation with our team and let us be your helpful elves!
Here's to a stress-free holiday season and a successful end-of-year! 🎉
About The Author
Callie Ward is the Digital Marketing Manager for Kwedar & Co. After graduating from Tarleton State University with a degree in Communications and a minor in Technical Writing in 2019, she has dedicated her career to marketing, focusing on digital media and creative design. She has worked with clients across various industries, including retail, real estate, and service providers, gaining a wealth of experience. Callie excels at designing marketing strategies that help business owners and leaders stand out in a crowded marketplace.
To connect with Callie, please send her an email, or book a consultation.