News

Our newsroom contains great advice and news stories from our Fort Worth PR firm.

Lauren Cockerell Lauren Cockerell

Kwedar & Co. Brand Video Launch

Check out our new brand video, learn why we took the time to invest in this powerful marketing resource, and get a sneak peek for how we plan to use this asset.

Read More
Lauren Cockerell Lauren Cockerell

Podcast Interview! Marketing in the Wild

Lauren recently appeared on the podcast “Marketing in the Wild” hosted by fellow StoryBrand Certified Guide Julia Block, CEO of Stratos Creative Marketing. Julia asked the question: “Is bad publicity still good?” Listen in to hear the answer!

Read More
Lauren Cockerell Lauren Cockerell

Book Recommendation: “The Five Dysfunctions of a Team”

It's not often that one gets to call a management theory book a "beach read," but The Five Dysfunctions delivers its wallop of knowledge in the form of a narrative: the gripping story of a tech CEO as she handles a team of fractious (and at times uncomfortably recognizable) middle managers. There are no dry lectures or pages of overloaded jargon in this book!

Read More
Lauren Cockerell Lauren Cockerell

"Top Gun: Maverick" Marketing Lessons

The biggest movie of the summer is, of course, "Top Gun: Maverick." We loved seeing the elements of a solid marketing framework come to life - the heroes and guides, the challenges, the plan, the call to action, the success and failure, and, ultimately, the transformation.

Read More
Lauren Cockerell Lauren Cockerell

Client News: The Cookbook Creative - Launch

Kwedar & Co. client The Cookbook Creative launches with their VIP waitlist. The Cookbook Creative is an online service that allows foodies, entrepreneurs, chefs, and fundraisers to store, preserve, edit, and categorize recipes and create their own cookbooks. The VIP Waiting list is ready and a host of information is available at https://thecookbookcreative.com/.


Read More