Lauren was invited to join Aleya Harris - our client (and we’re hers, too!), fellow StoryBrand Guide, and host of the new podcast The Flourishing Entrepreneur - for a conversation about burnout. As an entrepreneur yourself, Lauren’s situation might sound similar to what you’ve experienced over the years. The burnout fighting techniques we work through will allow you to take a step back and give your own internal landscape the love and attention it needs.

Tune in to episode 58 of the ProGrowth podcast to hear Lauren share her journey to PR, how she helped clients thrive during COVID, and how she keeps her core value of fun a part of her daily life - even when times are hard.

Check out this great example of a local client news segment, which features fantastic b-roll, and a media-trained subject matter expert.

Media relations can be a hard subject to tackle on your own, so here I’ve outlined a few tips to help get you started.

When sending out a news release, pitch, or press packet, there are three distribution routes you can take.

We have a new podcast to add to your queue! Check out “The Creative Suite” - a podcast about leveling up and figuring it all out, co-hosted by Nicole Ellis (BBN Agency) and Lauren Kwedar Cockerell (Kwedar PR): two creative leaders who are passionate about delivering excellence to clients while balancing family, community, friendship, and more.

Would you like my secret for managing project overwhelm?

As with many secrets in life, it’s pretty obvious, but we all need obvious reminders from time to time. This trick stems from my days as a high school and collegiate competitive golfer.

Check out this before and after for local chiropractic clinic MOVE Pain Relief & Sports Therapy!

When it comes to working ON your business, there are generally two unhealthy states: tending too much to customers/clients to the detriment of your own organization, OR spending too much playing marketing director when you should be focused on the tasks only you can do. Do you fall into one of these camps? Check out our advice.

When is the right time to invest in your corporate brand? And how do you know when it’s time for a change? Kwedar PR undergoes a rebrand and shares the experience.

If you are actively taking money for products or services, you must have a website.

In the past week or so, I’ve run across about 5 (established!) businesses that either had no web presence at all, or that relied on Facebook for all their website needs. This is problematic for a few reasons, and with today’s technology advances, there’s really no good excuse not to have any form of a website. Here’s why.