News
Our newsroom contains great advice and news stories from our Fort Worth PR firm.
Website & Brand Transformation - Sharp House
We’re back with another great website transformation, which included a rebrand and launch!
Starting Your Sales Funnel - The Three Elements
The most successful way to grow an email list is to give someone something of high value in exchange for their email address. That means you’ve got to have what we marketers call a "sales funnel". A sales funnel consists of 3 elements: a sales page, a pdf with some high value information for your audience, and 5 sales emails to ask them to buy from you. Want to grow your email list? Start there.
Website Transformation - Aviation Personnel!
It was an honor to work with Aviation Personnel to help clarify their message and create an easy, inviting user experience for their contractors and employees. They're a great, local business doing wonderful work, and we can't wait to see where they go from here. Sky's the limit!
Community Spotlight: HOPE Farm's Slone Vocational Center
Fort Worth’s HOPE Farm is developing a vocational center and launching a program to bring economic and career opportunities to fatherless boys and their families in our community.
If you’re reading this, you likely know what a difference a meaningful career can make. The Slone Vocational Center will bring together private partners and professional volunteers to provide hands-on certificate training and internship opportunities to HOPE Farm’s student participants.
A Different Way to Think About Customer Gifts
As the holidays continue their unstoppable march toward us, you might be thinking about corporate gifts. (Even if you’ve already placed your order, bookmark this to consider for another time; in fact, go ahead and schedule a time right now to surprise and delight your clients with an unexpected gift.) Pause and think about what your customer would like…
Is Your Website Making You Money?
Is your website working as hard as you are? Here are a few things to consider as you take a look at your site with fresh eyes.
ReTreat Yourself 2020
The end of the year is in sight. Whether 2020 was a nightmare or a dream come true (or, more likely, some hazy place in the middle), it, too, must end. The following question was posed to me recently: what can you do in the last 90 days of 2020 to make 2021 your best year yet? The clock is ticking down; let’s take action. Here’s my advice – and your permission slip, if you need one! – take yourself on a business retreat.
Combat Decision Fatigue in 2020
Feeling burned out by 2020’s onslaught of information and decisions to make? It’s time to let some things go.
Webinar Replay: Communicating During Challenging Times
Are you adding value or are you making noise? You need to be communicating about your business, but how, what, when, where, and why you say it matters more than ever. Watch this webinar replay "Communicating During Challenging Times" - practical tips to help your business (and your customers!) succeed during uncertainty.