Our president, Lauren, had the opportunity to share her expertise with Alex Oliveira on the Dadpreneur podcast.

Kwedar & Co. is pleased to announce a new addition to our team, Susan Pettit. Susan supports Kwedar & Co. with ongoing public relations and media outreach efforts for clients.

Intrigued by the idea of authentic and productive leadership growth? If you're eager to lead a resilient team, this podcast episode is just the ticket!

Lauren was invited to share her leadership insights on the Leaders & Legacies podcast hosted by Craig Andrews.

On a recent episode of our podcast, The Impatient Entrepreneur, we had the pleasure of hosting Emma Tessler, the brilliant mind behind Ninety Five Media — a fellow digital marketing agency located here in DFW that's making waves in the industry.

Get ready to spread the holiday cheer with our Holiday Gift Guide! Dive into a handpicked selection of thoughtful and practical ideas that say "thanks a bunch" to your awesome clients, business buddies, and fantastic employees this festive season. Let's make this year's gift-giving a breeze, with smiles to last well into the new year!

In a world brimming with choices, it's time to set your business up as the no-brainer option for customers. While there’s so much to be gained from automation and artificial intelligence, there are tons of opportunities and incredible value in the customized, human experience.

The data is in. Remote and hybrid work is here to stay.

There’s a lot to celebrate in this new home/office compromise arrangement. According to a recent survey from FlexJobs, 87% of employees believe that a remote or hybrid job would or already has improved their work-life balance. This boost in work-life balance has led to decreased burnout, improved mental health, and a surge in employee motivation. That’s a win for everyone!

If you exist right now, chances are you have met someone who has been laid off from their job, or maybe you have been laid off from your job within the last few years. Layoffs are a b**ch, but they are not your fault. They can feel like an impossibly low point to come back from - will you recover? The answer is YES, undeniably yes... it takes some planning and patience and self-love. All things you have within you.

You often hear PR and marketing used interchangeably, but when it comes down to it, can you actually identify the difference between PR and Marketing and the function they have within your business?

In this must-listen podcast, Lauren chats with Sasha on all things PR and how you can integrate strategic PR into your business, and the easy steps you can take to use PR to help grow your business.

Did you know it only takes five seconds for potential customers to form an opinion about your business based on your website? That’s right - a customer could decide in less than a few seconds whether or not they want to work with you. In the new digital age, websites have become the #1 acquisition source for new customers, which leads us to ask you this question:

What impression are customers getting when they first visit your website?

We aren’t just talking about looks; we also mean content, layout, and usability. If your website isn't up to scratch, you are very likely losing out on an opportunity to impress potential clients, costing yourself a significant amount of business in the long run.