With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

One of the biggest misconceptions about customer objections is that they're a bad thing for business. In fact, when done right, customer objections can turn into huge opportunities for businesses to stand out from the crowd and establish trust with consumers.

Are you looking to start reaching new audiences through guest podcasting? Check out these recommended resources for connecting with podcasts in your niche and using the world of podcasting to grow your media presence.

Kwedar & Co. is pleased to announce a new addition to our team, Callie Pierce. Callie will be supporting our digital media development as the Social Media Manager for Kwedar & Co., alongside assisting our partner, BBN Agency, and our collaborative entity, Fort Worth Creative Suite.

Many small firms never look beyond traditional paid marketing, focusing on inbound traffic, sales and other quantifiable benchmarks. But without a PR component running alongside that marketing plan, they're leaving brand value on the table.

In this don't-miss podcast, Lauren explains why and how to craft a thoughtful PR program that organically earns legitimacy, authority and trust for your brand — setting your company apart from the competition.

Check out our new brand video, learn why we took the time to invest in this powerful marketing resource, and get a sneak peek for how we plan to use this asset.

We absolutely love how this website turned out for You Deserve It! Vacations. Kwedar & Co. wrote the content/wireframe, and BBN Agency designed and developed the site and brand identity.

Lauren recently appeared on the podcast “Marketing in the Wild” hosted by fellow StoryBrand Certified Guide Julia Block, CEO of Stratos Creative Marketing. Julia asked the question: “Is bad publicity still good?” Listen in to hear the answer!

It's not often that one gets to call a management theory book a "beach read," but The Five Dysfunctions delivers its wallop of knowledge in the form of a narrative: the gripping story of a tech CEO as she handles a team of fractious (and at times uncomfortably recognizable) middle managers. There are no dry lectures or pages of overloaded jargon in this book!