Podcast Interview: Strategy for Creatives: Business Minus the B******t

Written By Lauren Cockerell

Lauren recently sat down with Sasha, Business Strategist and podcast host of Strategy for Creatives: Business Minus the B******t, to discuss “Growing Your Business with PR.”

You often hear PR and marketing used interchangeably, but when it comes down to it, can you actually identify the difference between PR and Marketing and the function they have within your business?

In this must-listen podcast, Lauren chats with Sasha on all things PR and how you can integrate strategic PR into your business, and the easy steps you can take to use PR to help grow your business.

Head over to Apple Podcasts, Spotify, or wherever you like to get your podcasts to listen today.

From Strategy for Creatives: Business Minus the B******t Podcast

Do you know the difference between marketing and PR (aka Public Relations)? Small businesses often don't think PR is something that can be used to grow their brands but it can actually be a valuable tool to have in your marketing toolbox. In this episode, I'm talking to Lauren Cockerell, President of Kwedar & Co., a PR & marketing firm, about how you can integrate PR into your business and the easy steps you can take to use PR to help grow your business.

In this episode, Lauren talks about

  • The difference between PR and Marketing

  • Why you need PR

  • Internal and External PR

  • How to get started building PR strategies for your business

Lauren Cockerell
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