If you exist right now, chances are you have met someone who has been laid off from their job, or maybe you have been laid off from your job within the last few years. Layoffs are a b**ch, but they are not your fault. They can feel like an impossibly low point to come back from - will you recover? The answer is YES, undeniably yes... it takes some planning and patience and self-love. All things you have within you.

You often hear PR and marketing used interchangeably, but when it comes down to it, can you actually identify the difference between PR and Marketing and the function they have within your business?

In this must-listen podcast, Lauren chats with Sasha on all things PR and how you can integrate strategic PR into your business, and the easy steps you can take to use PR to help grow your business.

Check out this great example of a local client news segment, which features fantastic b-roll, and a media-trained subject matter expert.

Media relations can be a hard subject to tackle on your own, so here I’ve outlined a few tips to help get you started.

When sending out a news release, pitch, or press packet, there are three distribution routes you can take.

Trying to grow? Work on your business rather than rooting for your competition to fail.