Who Has Access to Your Digital Marketing Assets?

It's a fact of business that team members - and consultants - come and go. Hopefully folks are departing on great terms, but regardless of what the separation looked like, you really need to pay attention to passwords and access to your assets. In fact, I tell clients all the time that, despite my innate optimism, it's my job to think of the worst-case scenario and then make a plan for that. (Hope for the best but plan for the worst; that's my motto!)

So, today let's talk about access to your various digital accounts. Hopefully you're using a password generator/manager, so it's easy to keep all of your passwords organized and up-to-date (if not, why are you using precious brain space to remember passwords, or risking so much by using easy passwords? Please don't do that. But, I digress). 

You should make a list of who has access to what platforms. Accounts like websites, social media, CRMs, project management platforms, and email platforms often grant varying levels of access through the administrator's account. When you part ways with a team member or vendor, you should absolutely go through every account and remove them. Regardless of how much you like or trust them, if they're not part of the team, why should they still be able to send out emails, make social posts, or web updates on your behalf? 

When we begin a new engagement, we always take a look at passwords, logins, and account access, and work with the client to ensure security and appropriate access. Again, it’s my job to hope for the best, but plan for the worst. We take your business success seriously, and we don’t want vulnerabilities to undermine your investment!

So, today, I encourage you to log into your website, your LinkedIn, your MailChimp, and just take a look at who's still listed as an editor or admin. The answer might surprise you.