StoryBrand: We’ve Done It Again
Lauren Kwedar Cockerell has been renewed as a StoryBrand Certified Guide in Fort Worth and beyond – and this means great things for your public relations and marketing.
Things are serious right now. As we write this, the 2020 pandemic is dominating the news and our lives – businesses are closed and people are unemployed. It’s a scary time and completely understandable that you may want to bury your head in the sand when it comes to the future of your business.
As for marketing… why would you even be thinking about that when survival is on your mind?
Thing is, we get it. As a boutique public relations agency, marketing firm, and Fort Worth business, we’re also wondering what the future will hold. Will we hit our targets for the year? Will we match our success last year? And, crucially, will we be able to guide the businesses we are so passionate about and help them to grow and thrive?
To be honest, it’s early days – but we have good news!
Yes, we could have rested on our laurels and waited this thing out. But instead our President Lauren Cockerell has renewed her certification as a StoryBrand Certified Guide. This means she is doubling down on her belief that this framework will help you transform your marketing and public relations – now more than ever.
Why? Because the StoryBrand framework is all about clarity. If you are clear in your communication, then your customers will find you. They will quickly understand what you do. And they will want to do business with you. Clarity works every time, even when everything else seems to fail.
And StoryBrand is the ultimate driver for this type of thinking. Not only is it a seven-step framework that works for every type of communication, but it brings together a community of experts around the world that shares up-to-the-minute knowledge of what marketing is working out there in real time. By understanding the latest trends, we at Kwedar PR can respond in ways that really do make our clients stand out.
“It is the best community in the world,” said Lauren, who invested in her own StoryBrand training so that she could bring its proven results to her Fort Worth community.
“I have been a StoryBrand Certified Guide for just over a year now, and I have learned that it attracts and brings together the best kind of people from across the globe. We are a community that wants the absolute best for our clients and their marketing, and we will stop at nothing to achieve it. This community has helped me to form wonderful friendships and deep professional alliances and, together, we have created a network of experts that provides anything a client could ever need.”
With that in mind, Lauren stresses that yes – this is the time to be thinking about marketing and public relations and, crucially, about making your message clearer than ever. If you don’t, then you risk being forgotten or ignored by the very customers who will be looking for you when all this is over – or even right now.
“The pandemic will pass and the online world will be busier than ever. Don’t get lost in that huge crowd. Instead, make inroads now so that your marketing and PR strategies shout louder, clearer and more effectively.
“All of this underlines why am proud to have reaffirmed my commitment to StoryBrand and I cannot wait to make it work for you,” Lauren concluded.
Grow your business – even now. Book a Consultation with Lauren Cockerell today to discuss your marketing, brand message, and public relations.
Not sure about StoryBrand? Check out the book “Building a StoryBrand: Clarify Your Message So Customers Will Listen” to get inspired about how a clear message can change your business. You can also hear Lauren speak on the Marketing Made Simple podcast (a StoryBrand podcast) about how public relations can help you build authority and gain no-cost leads for your business.