As you consider your communications strategies, it’s important to understand how PR and marketing are distinct as well as intertwined. This article is just the tip of the iceberg, but we hope it helps to begin to demystify these disciplines, offering a clear guide through their unique roles.

The landscape of PR and marketing is both vast and complex, encompassing everything from brand strategy and content creation to digital marketing and media relations. In such a dynamic field, the debate between hiring a specialist or a generalist is more relevant than ever. But how do you decide which path is right for your business?

Want to know what questions to as a prospective PR firm? Here are the top 7 questions to help get you started!

How much does a PR campaign cost? Here are the top 5 factors that impact your public relations project budget.

Our president, Lauren, had the opportunity to share her expertise with Alex Oliveira on the Dadpreneur podcast.

Kwedar & Co. is pleased to announce a new addition to our team, Susan Pettit. Susan supports Kwedar & Co. with ongoing public relations and media outreach efforts for clients.

Intrigued by the idea of authentic and productive leadership growth? If you're eager to lead a resilient team, this podcast episode is just the ticket!

Lauren was invited to share her leadership insights on the Leaders & Legacies podcast hosted by Craig Andrews.

On a recent episode of our podcast, The Impatient Entrepreneur, we had the pleasure of hosting Emma Tessler, the brilliant mind behind Ninety Five Media — a fellow digital marketing agency located here in DFW that's making waves in the industry.

Get ready to spread the holiday cheer with our Holiday Gift Guide! Dive into a handpicked selection of thoughtful and practical ideas that say "thanks a bunch" to your awesome clients, business buddies, and fantastic employees this festive season. Let's make this year's gift-giving a breeze, with smiles to last well into the new year!

In a world brimming with choices, it's time to set your business up as the no-brainer option for customers. While there’s so much to be gained from automation and artificial intelligence, there are tons of opportunities and incredible value in the customized, human experience.