Too Boring for PR? Why Your Quiet, Powerful Business Deserves the Spotlight
“We’re probably too boring for PR.”
We hear it more often than you'd think—from manufacturing companies, logistics firms, risk management experts, even niche consultancies doing critical, behind-the-scenes work.
But here's the truth: You're not boring. You're essential.
And the right PR strategy doesn’t just tolerate your industry—it celebrates it.
The Myth: PR Is Only for “Sexy” Businesses
If you don’t have a trendy product, a celebrity founder, or a flashy launch coming up, you might assume PR isn’t for you. Maybe you’ve even been told to “just stick with word-of-mouth” or “stay in your lane.”
We’re here to tell you: that’s a myth.
At Kwedar & Co., we specialize in helping values-driven businesses—especially those in industries often labeled as “boring”—craft powerful narratives, earn meaningful media coverage, and establish credibility with the audiences that matter most.
We’re talking:
Manufacturing companies keeping supply chains running
Commercial insurance teams helping businesses sleep at night
B2B service firms with deep industry knowledge and loyal client relationships
Founders quietly building legacies, not just brands
These aren’t flashy stories. They’re foundational ones.
The Opportunity: Find the Heart of the Business
Every business has a story. And some of the best ones are hiding in plain sight—inside legacy, leadership transitions, community impact, and team culture.
We don’t force a story. We listen for it, draw it out, and shape it into clear, compelling content that fits the media landscape and your strategic goals.
Because great PR isn’t just about being loud. It’s about being understood.
Why It Works
Earned media, thought leadership, and brand storytelling do more than just raise awareness. For businesses in quieter industries, PR builds:
Credibility: You don’t just say you’re trusted—you show it.
Visibility: Ideal clients, partners, and even future employees find you.
Legacy: PR helps you articulate what matters most, now and for the long term.
Ready for the Spotlight (Even If It’s Unfamiliar)?
If you’ve ever wondered, “Why would anyone care about what we do?”—that’s where we come in.
We help companies like yours translate their expertise, values, and real-world impact into thoughtful, strategic visibility.
No hype. No gimmicks. Just powerful storytelling with purpose.
Because you’re not boring. You’re just busy doing the work that matters.
Think your business is too boring for PR? Let’s prove that wrong together.
Book a call or fill out the below form to explore how strategic storytelling can serve your business.
About The Author
Lauren Kwedar Cockerell is founder and president of Kwedar & Co. She is also the firm’s lead PR and marketing strategist, host of our podcast The Impatient Entrepreneur, as well as a frequent podcast guest.
Over the past 20+ years, she has worked with 100s of leaders and organizations to create PR and marketing strategies and tactics that support visions and reach goals.
To connect with Lauren, please send an email above, or book a consultation.