Our president, Lauren, had the opportunity to share her expertise with Alex Oliveira on the Dadpreneur podcast.

Intrigued by the idea of authentic and productive leadership growth? If you're eager to lead a resilient team, this podcast episode is just the ticket!

Lauren was invited to share her leadership insights on the Leaders & Legacies podcast hosted by Craig Andrews.

The data is in. Remote and hybrid work is here to stay.

There’s a lot to celebrate in this new home/office compromise arrangement. According to a recent survey from FlexJobs, 87% of employees believe that a remote or hybrid job would or already has improved their work-life balance. This boost in work-life balance has led to decreased burnout, improved mental health, and a surge in employee motivation. That’s a win for everyone!

Did you know it only takes five seconds for potential customers to form an opinion about your business based on your website? That’s right - a customer could decide in less than a few seconds whether or not they want to work with you. In the new digital age, websites have become the #1 acquisition source for new customers, which leads us to ask you this question:

What impression are customers getting when they first visit your website?

We aren’t just talking about looks; we also mean content, layout, and usability. If your website isn't up to scratch, you are very likely losing out on an opportunity to impress potential clients, costing yourself a significant amount of business in the long run.

With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

With the internet now giving us dozens, if not hundreds, of business suggestions with one simple search query, creating a unique and memorable customer experience is more important than ever. Consumers want to do business with brands they love and trust. Understanding your ideal customers’ needs and wants will help you create a tailored user experience that is more likely to attract and retain customers for long-term growth.

One of the biggest misconceptions about customer objections is that they're a bad thing for business. In fact, when done right, customer objections can turn into huge opportunities for businesses to stand out from the crowd and establish trust with consumers.

Would you like my secret for managing project overwhelm?

As with many secrets in life, it’s pretty obvious, but we all need obvious reminders from time to time. This trick stems from my days as a high school and collegiate competitive golfer.

When it comes to working ON your business, there are generally two unhealthy states: tending too much to customers/clients to the detriment of your own organization, OR spending too much playing marketing director when you should be focused on the tasks only you can do. Do you fall into one of these camps? Check out our advice.

If you are actively taking money for products or services, you must have a website.

In the past week or so, I’ve run across about 5 (established!) businesses that either had no web presence at all, or that relied on Facebook for all their website needs. This is problematic for a few reasons, and with today’s technology advances, there’s really no good excuse not to have any form of a website. Here’s why.