Fall Business Book Guide: 5 Must-Reads for Business Owners and Leaders
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As the leaves start to turn and pumpkin spice lattes make their grand return, it's the perfect time to cozy up with a good business book. Fall is all about change and new beginnings, so why not use this season to swap out old habits for new ones and expand your knowledge? Our Fall Business Book Guide is brimming with reads that will give your business the boost it needs to power through fall and tackle the busy holiday season! Let’s jump right in.
1. Unreasonable Hospitality by Will Guidara
If you want to master the art of creating fantastic customer experiences, look no further. Will Guidara, a restaurateur based in New York City, shares how “unreasonable hospitality” can transform any business. He shares how to go beyond the expected to wow your customers. No matter what kind of business you run, the lessons on how to surprise and delight clients will stick with you.
Why Read? Customer service touches every part of a business, and getting it right can be challenging. Guidara’s advice is not only practical and heartwarming but also guaranteed to inspire you to create a memorable, lasting impression with your customers.
2. They Ask, You Answer by Marcus Sheridan
Content marketing made easy! Marcus Sheridan turned his swimming pool business around by embracing a simple concept: answer the questions your customers are already asking. In this book, Sheridan shares how transparency and customer-centric content can lead to major growth, no matter your industry.
Why Read? If you're feeling stuck in your marketing strategy, this book offers a refreshing approach. It’s perfect for leaders who want to empower their sales and marketing teams to connect with customers on a deeper level.
3. Scaling Up by Verne Harnish
Need a blueprint on how to grow your business to the next level? Verne Harnish’s Scaling Up is essentially the guidebook for fast-growing companies looking to expand while maintaining efficiency. From people management to cash flow, this book covers all the bases.
Why Read? Growing a business is one thing; scaling it sustainably is another. Harnish provides practical advice to help you manage growth without all the growing pains.
4. Creativity, Inc. by Ed Catmull
Ever wondered how Pixar consistently delivers hit after hit with their films? Creativity, Inc. is all about the leadership philosophy behind one of the most creative companies in the world. Ed Catmull shares how to foster innovation and build a collaborative culture to lead a team to greatness.
Why Read? For leaders of creative teams, this book is full of valuable lessons on how to balance creativity with practical management.
5. Radical Candor by Kim Scott
Navigating team dynamics can be tricky, but Kim Scott’s Radical Candor makes it a little easier. This book is all about giving feedback that’s both honest and caring—an essential skill for anyone managing a team. Scott provides practical frameworks for having tough conversations while still maintaining trust and respect.
Why Read? If you're looking to strengthen relationships with your team and cultivate a more transparent work environment, this is a great resource to get you started. It’s a leadership guide that encourages openness and accountability, without sacrificing empathy.
So, did any of these titles grab your attention? We’re excited to see which book will inspire you to embrace this season of change and innovation. Happy reading!
About The Author
Lauren Kwedar Cockerell is founder and president of Kwedar & Co. She is also the firm’s lead PR and marketing strategist, host of our podcast The Impatient Entrepreneur, as well as a frequent podcast guest.
Over the past 20+ years, she has worked with 100s of leaders and organizations to create PR and marketing strategies and tactics that support visions and reach goals.
To connect with Lauren, please send an email above, or book a consultation.