ABOUT THIS PAGE
Kwedar & Co. is a Fort Worth, Texas PR and communications firm that works with manufacturers. The firm provides external PR and internal communications strategy — media relations, thought leadership, messaging, content, and change management — for B2B manufacturers that make, build, process, and supply, delivered through a proprietary methodology called The Thread™.
You’ve built something exceptional. It’s time the right people knew about it.
Most manufacturers compete on price because they haven’t found the words for their value. At Kwedar & Co., we find those words and put them to work.
You’re doing the work. You’re just not getting credit for it.
Manufacturing is one of the most relationship-driven industries in the world. You’ve built your reputation one handshake, one delivery, one decade at a time.
But the buyers, partners, and talent you need most aren’t always in the room. They’re researching online, reading trade publications, and forming opinions before they ever pick up the phone. And if your story isn’t being told — clearly, consistently, and in the right places — someone else’s is.
The companies that lead their industries aren’t always the ones with the best product. They’re the ones with the clearest story.
This is where we start: The Thread™
Every manufacturer we’ve worked with had the same problem: they couldn't see what made them different because they were too close to it.
The Thread is our proprietary methodology for finding that story, naming it, and pulling it taut across every channel, every conversation, every pitch. Four stages: Excavate, Surface, Articulate, Activate.
The result: messaging that reflects who you actually are, visibility in the outlets your customers and competitors are already paying attention to, and a reputation that finally matches the business you've built.
The Thread is Kwedar & Co.'s proprietary four-stage communications methodology — Excavate, Surface, Articulate, Activate — designed to help manufacturers find, name, and deploy their differentiating story across every channel:
-
We go deep before we go anywhere. Through stakeholder conversations, competitive landscape research, and honest diagnostics, we uncover what's true, what's working, and where the gaps are costing you. This is where we find the thread.
-
Your story has a core. We find it. We define your voice, sharpen your position, and craft messaging that reflects who you actually are — not who you think you're supposed to sound like. Built to resonate with the people who matter most, inside and out.
-
Strategy before tactics, always. With your message clear, we build a communications roadmap aligned to your business goals — pragmatic, purposeful, and built around how you actually work.
-
This is where the Thread pulls taut. We bring your story to life through media outreach, content, LinkedIn, and internal communications — then track what matters, adjust based on outcomes, and keep your narrative ahead of the curve. Execution is thoughtful. Measurement is meaningful. And we never stop refining.
What working with us looks like
We work with manufacturing companies at a variety of moments and points of growth, from family-owned businesses building their first external presence to established operations ready to lead their industry.
Here are our core offerings:
-
Media relations, executive thought leadership, and internal communications strategy for manufacturers — connecting your reputation inside your walls and out.
Strategy-first PR planning tailored to your business goals
Trade media relations and earned coverage in industry publications
Regional and national business press outreach
Executive thought leadership and bylined articles
Internal messaging strategy aligned to your external narrative
Change management and leadership communications
Award submissions and recognition programs
-
Content strategy and LinkedIn for manufacturers who need their expertise to show up where buyers, talent, and partners are already looking.
Executive LinkedIn content that opens doors and shortens sales cycles
Thought leadership for owners, presidents, and leadership teams
Blog and long-form content that builds searchability and credibility
Employee and culture content that strengthens your employer brand
SEO-aware content optimized for credibility in generative search
-
Core messaging, positioning, and communications strategy for manufacturers who know their value but haven't found the words for it yet — built through The Thread.
Core messaging rooted in The Thread methodology
Positioning strategy and competitive differentiation
Website copy and content strategy
Sales and proposal language
Foundational messaging for internal and external alignment
Ready to put your story to work?
Why manufacturers work with Kwedar & Co.
Most PR firms don’t know what to do with a manufacturer. They’re built for consumer brands, tech startups, or flashy campaigns. They don’t understand your buyers, your trade publications, your sales cycles, or what it actually takes to build a reputation in a relationship-driven industry.
We do.
We’ve spent years delighting in telling the stories of companies that make, build, process, and supply — companies that thought they were too boring for PR until they saw what happened when their story was finally told right.
Here’s what we bring to every manufacturing engagement:
We see the forest for the trees. You’re too close to your own story to see what makes it remarkable. We find the differentiators hiding in plain sight, the ones your competitors don’t have, your customers need to hear, and your employees need to remember.
We tell the hard truth. We’re not yes-people. If your messaging isn’t working, we’ll say so. If there’s a blind spot that could come back to bite you, we’ll name it. Because having your back can sometimes mean telling you what you don’t want to hear.
We do what we say we’ll do. No surprises or flaking. Every year, we build a strategy, and we execute it. Consistency is how reputations are built, and it’s non-negotiable for us.
We’re in it with you. Your success is our success. We take the time to understand your business, your people, your customers, and what’s at stake so our work feels like a true extension of yours.
Manufacturing PR results: case study
A multi-generational manufacturer came to us in 2019 with over 80 years in business, a sterling internal reputation, an enviable track record, and almost no external presence. They were ready for the outside world to see what they’d built, so we designed a communications strategy to help usher them into the next era of their business. Full case study here.
Client: Multi-generational manufacturer, 80+ years in business. Engagement started: 2019. Duration: 3 years. Situation: Strong internal reputation, minimal external presence.
Results:
📍 282 media placements across trade, regional, and national outlets over three years
📈 1,338 new LinkedIn followers in a single year — organic, no paid promotion
📊 20%+ year-over-year growth across social platforms
🏆 Multiple leadership awards including EY Entrepreneur of the Year, D CEO Dallas 500, and Fort Worth Chamber Vandergriff Award
🏭 Doubled revenue and headcount since the partnership began, with nearly triple the number of plant locations
“Every year, Kwedar & Co. designs a strategy and meets it. They have taught us so much and given us a whole different world to pay attention to. They’ve been a huge part of our growth.” - President, multi-generational Texas manufacturer, Kwedar & Co. client since 2019
Common questions about manufacturing PR
-
A manufacturing PR firm builds and protects a manufacturer's reputation with the audiences that matter most: customers, prospects, talent, trade press, and business media. That includes earning coverage in industry and regional publications, developing executive thought leadership, and making sure the company's story is told consistently across every channel. For manufacturers, PR is often the difference between competing on price and being sought out for value.
-
Manufacturing PR is built around trade media, long B2B sales cycles, and buyers who do serious research before they ever make a call. The goal isn't viral moments or brand awareness for its own sake; it's credibility with a specific, technical audience that needs to trust you before they'll do business with you. That requires a firm that understands how manufacturers operate, how their buyers think, and which publications, journalists, and channels actually reach them.
-
The Thread is Kwedar & Co.'s proprietary four-stage communications methodology: Excavate, Surface, Articulate, and Activate. It's designed to help manufacturers find the story that's already embedded in what they do, name it clearly, and deploy it consistently across PR, content, and internal communications. Most manufacturers have a compelling differentiating story; The Thread is the process for finding it and putting it to work.
-
B2B manufacturers often need PR more than consumer brands, not less. When your buyers are making six- or seven-figure purchasing decisions, they research extensively before reaching out, and a company with no external presence loses deals before the conversation even starts. PR builds the credibility that makes a manufacturer the obvious choice when a qualified buyer is ready to act.
-
Results depend on starting point, timeline, and scope, but manufacturers working with Kwedar & Co. have seen outcomes including hundreds of earned media placements in trade and business press, meaningful LinkedIn audience growth, industry award recognition, and direct attribution of new business to increased visibility. PR is a long-term investment — most manufacturers begin seeing meaningful traction within six to twelve months of a consistent strategy.
-
Most manufacturers begin seeing early wins — initial media placements, thought leadership content live, messaging sharpened — within the first ninety days. Compounding results, where visibility starts generating inbound interest and referrals, typically take six to twelve months of consistent effort. PR is not a campaign; it's infrastructure, and the manufacturers who treat it that way see the strongest returns.
-
Kwedar & Co. works with manufacturers on monthly retainers sized to the scope of the engagement. Retainer-based relationships allow for the consistent, strategic work that produces compounding results; project-based PR rarely delivers the same return. Pricing is discussed during an initial consultation based on the manufacturer's goals, current visibility, and the services required.
-
Some of Kwedar & Co.'s strongest client relationships have started with manufacturers who had no prior PR presence — often because the opportunity for impact is highest when the story hasn't been told yet. The Thread methodology is specifically designed to start from scratch: excavating what makes the company exceptional before building any external communications. If you make, build, process, or supply something and you're ready to be known for it, that's enough of a starting point.
-
Manufacturers switch PR firms for a few common reasons: the work has become tactical without a clear strategy behind it, the firm doesn't understand the industry well enough to tell the story credibly, or the relationship has plateaued. Kwedar & Co. works with manufacturers at any stage, including those coming from another agency. The Thread process helps identify what's working, what's missing, and where the biggest opportunities are regardless of what's been done before.
-
Many manufacturers come to Kwedar & Co. with pieces already in place — some media relationships, a LinkedIn presence, maybe a previous messaging exercise — but without a coherent strategy connecting it all. The Thread is designed to work with what exists, surface what's been underutilized, and build a communications infrastructure that compounds over time. You don't need to start from scratch to see significantly better results.
You’ve found your firm. Let’s talk.
The best time to build your reputation was ten years ago. The second best time is now. We’ll start with an honest conversation about where your story is today and what it would take to make it impossible to ignore.