In an industry obsessed with speed, slowing down can feel risky, but the truth is, strategy doesn’t thrive in chaos. Smart brands periodically take a step back to assess what’s working, what isn’t, and where they’re really headed.

Many legacy-driven businesses have earned trust through decades of hard work and quiet excellence. But in today’s market, that’s not enough. If prospects, clients, and future employees can’t see your value clearly, you risk being overlooked. In this blog post, we explore how traditional B2B companies—especially those led by second- or third-generation leaders—can grow through strategic storytelling that reflects their integrity and vision. Discover how clarity and visibility can shorten sales cycles, improve recruiting, and elevate your reputation. It's not about being loud. It's about being unmistakably you.

One of the most common questions we hear: "Can you guarantee coverage?" Here’s why the best PR results can’t be promised — and what we can guarantee instead.

Maybe it’s the sunshine, the fresh air, or the energy that lingers after Earth Day, but there’s something about this season that always makes me think of growth—and reminds me that the best things take time. The same goes for building a business, brand, or following on social media.

Let’s talk about organic growth. No, not the overnight kind that burns fast and fades—I mean the sustainable, intentional kind that’s rooted in real connection. Whether you’re a founder, marketer, or somewhere in between, these strategies are worth planting now so you can watch them flourish throughout the rest of the year.

“We’re probably too boring for PR.” We hear that more than you’d think—from manufacturing companies, logistics firms, and quiet powerhouses doing critical work behind the scenes. But the truth is: you’re not boring. You’re essential. And PR can help you own that story.

There’s something we do for our clients that doesn’t show up in a report—but it might be the most valuable part of our work. Here’s what it’s really like to work with Kwedar & Co.

Kwedar & Co. founder and president Lauren Kwedar Cockerell has been named a 2024 Woman of Influence by The Business Press—a meaningful honor recognizing her leadership and impact in the Fort Worth business community.

The short answer is, well, quite a bit.

The more detailed answer? Let’s take it from the top — a five 👏 six 👏 seven 👏 eight 👏💃

For starters, this isn’t your mother’s media landscape. People consume content differently than they did even just a couple decades ago

It’s Women’s History Month, and I’ve been thinking a lot about what it means to be a young woman entering the workforce. I graduate in just a few weeks with a degree in Communication Studies, and like a lot of soon-to-be grads, I’m both excited and a little overwhelmed. But working at an all-women PR and digital marketing agency—where leadership is female—has shaped how I see my future.

Discover why B2B PR is all about human-to-human connection. Learn how we craft compelling narratives, create impactful content, and build lasting media relationships to help businesses grow.