If your business is being overlooked—not because of the quality of your work, but because no one knows what you do—it may be time to rethink how you're showing up in the market. This post explains why telling your company’s story isn’t about ego—it’s about building strategic infrastructure that supports sales, recruiting, and reputation. Learn how PR and communications can help values-driven companies become more visible, credible, and referable without selling out or showing off. Quiet excellence deserves to be recognized. Here’s why—and where to begin.

Feeling like everything in marketing has changed overnight? You're not alone. From shifting algorithms to unexpected budget cuts, marketers today face a constant stream of uncertainty. In this post, we’re talking about how to adapt your marketing approach during chaotic times—without losing your voice or your sanity. Whether you're questioning your social media platform choices or wondering if anyone still clicks email links, this guide will help you re-center, recalibrate, and keep moving forward with clarity and confidence.

As Kwedar & Co. grows, two key team members are stepping into expanded leadership roles. Jessica Pickard has been named Director of Operations and Callie Ward is now Director of Digital Marketing — reflecting the firm’s commitment to strategy, culture, and client excellence.

When companies don’t actively tell their story, they risk being misunderstood—or overshadowed by competitors who are louder but not better. In this post, we explore how B2B leaders can use thoughtful, strategic storytelling to protect their reputation, clarify their value, and show up in the market with confidence. It's not about spin. It's about clarity. If your business is quietly excellent but largely invisible, this piece is your invitation to take back control of your narrative—on your terms.

In an era of chatbots, AI virtual assistants, and Zoom recordings, true confidentiality is harder to come by. But discretion still matters—especially in business. Here's how to safeguard private conversations when every word could be documented, and what leaders should consider before hitting “send” or “record.”

In an industry obsessed with speed, slowing down can feel risky, but the truth is, strategy doesn’t thrive in chaos. Smart brands periodically take a step back to assess what’s working, what isn’t, and where they’re really headed.

Many legacy-driven businesses have earned trust through decades of hard work and quiet excellence. But in today’s market, that’s not enough. If prospects, clients, and future employees can’t see your value clearly, you risk being overlooked. In this blog post, we explore how traditional B2B companies—especially those led by second- or third-generation leaders—can grow through strategic storytelling that reflects their integrity and vision. Discover how clarity and visibility can shorten sales cycles, improve recruiting, and elevate your reputation. It's not about being loud. It's about being unmistakably you.

One of the most common questions we hear: "Can you guarantee coverage?" Here’s why the best PR results can’t be promised — and what we can guarantee instead.

Maybe it’s the sunshine, the fresh air, or the energy that lingers after Earth Day, but there’s something about this season that always makes me think of growth—and reminds me that the best things take time. The same goes for building a business, brand, or following on social media.

Let’s talk about organic growth. No, not the overnight kind that burns fast and fades—I mean the sustainable, intentional kind that’s rooted in real connection. Whether you’re a founder, marketer, or somewhere in between, these strategies are worth planting now so you can watch them flourish throughout the rest of the year.

“We’re probably too boring for PR.” We hear that more than you’d think—from manufacturing companies, logistics firms, and quiet powerhouses doing critical work behind the scenes. But the truth is: you’re not boring. You’re essential. And PR can help you own that story.