Insights
Practical thinking on messaging, PR, and what it takes to build a story worth telling — for B2B leaders who are done flying under the radar.
How to Set Goals and Stay on Track in Your Business
Setting goals is the easy part. Staying on track is where most teams fall off. Here's the system we put in place at Kwedar & Co. — and why it changed everything.
The Smartest CEOs Are Open About Working With PR Firms. Here’s Why.
The most strategic leaders don't hide their PR partnerships—they leverage them. Here's why being open about PR support is a competitive advantage.
Change Is Inevitable. Clarity Is Intentional.
Without clear communication, change writes its own story. Learn how strategic messaging helps organizations navigate transitions and protect trust.
How a Multi-Generational Manufacturer Transformed Its Visibility and Became an Industry Leader
See how strategic PR and social media helped a multi-generational manufacturing company build industry authority, earn media coverage, and stand out from competitors.
The ROI of Prevention: Why Strategic Communications Belongs at the Table Early
Strategic communications prevents costly unforced errors. Learn why having comms at the table early saves time, money, and credibility for B2B leaders.
The Simplest Way to Get Better Marketing Results (Without Doing More)
Improve marketing results without doing more. Learn how aligning PR, social media, and email creates compounding growth for B2B brands.
The Magic of Specificity
When you try to be for everyone, you blend in. Specificity makes you easier to find, easier to trust, and far more likely to win the right clients.
The "Squishy" ROI That Actually Closes Deals
PR and thought leadership aren’t “soft” when they shorten sales cycles and build trust before the first call. Here’s the ROI that compounds.
I'm Glad You Have an Elevator Pitch. Now Let’s Talk About Something Else.
Stop sounding like a polished LinkedIn bio. Learn how leaders can tell more compelling stories by moving beyond the elevator pitch and into real expertise.
Kwedar & Co. 2025 Year in Review: What We Built, Learned, and What Comes Next
A reflection on what Kwedar & Co. built in 2025, what we learned along the way, and why slowing down helped us grow with intention.